Performance Marketing
We build Performance Marketing strategies and manage campaigns on Google Ads, Meta Ads, TikTok Ads, ChatGPT Ads, Microsoft Ads, and LinkedIn Ads for one single goal: to turn your advertising budget into real results for your business.
From strategy and setup to continuous optimization, we work based on data, business objectives, and campaign profitability. And for a complete marketing strategy, we can also help you with SEO, AI Optimization, Email & Push Marketing, Social Media Management, and Graphic Design.
Why Groway?
+139% ROAS growth year-over-year - Google Ads
+38% Sales growth year-over-year - Google Ads
-42% Cost reduction year-over-year - Google Ads
+68% ROAS growth year-over-year - Meta Ads
+13% Sales growth year-over-year - Meta Ads
-27% Cost reduction year-over-year - Meta Ads
+61% Sales Value growth month-over-month - TikTok Ads
+103% Sales growth month-over-month - TikTok Ads
With a maintained ROAS of 16.40 month-over-month - TikTok Ads
+58% Organic Traffic growth year-over-year - SEO
+76% CTR growth year-over-year - Email Marketing
+46% Sales growth year-over-year - Email Marketing
+42% Sales Value growth year-over-year - Email Marketing
These are not numbers from a presentation. These are results obtained for our clients in real campaigns.
We work with data, not assumptions. Every optimization decision is backed by analysis, and every campaign has a clear business objective in front of it.
We don't run ads randomly. We build a complete system that generates profit.
● Analysis
We analyze your account
We analyze your business
We analyze the competition
We analyze keywords
● Strategy
We develop the strategy together
We determine KPIs together
We set objectives together
We set budgets together
● Creation
We build campaigns
We build the necessary elements
We set up / verify tracking
We set up the product feed
● Optimization
We analyze the data
We optimize the campaigns
We test
We optimize the product feed
We optimize keywords
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Request a free audit
We analyze your campaigns, website, and current strategy to identify opportunities for growth and optimization.
Email: office@groway.ro
Phone: +40 750 445 528
Business Hours: Monday - Friday, 09:00 - 18:00, GMT +2
Groway means more than Performance Marketing.
It means controlled growth, clear strategy, and execution that delivers results. We cover all the needs of an online business, from web design and optimization to marketing and performance analysis.
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38%
Sales Growth
2025 vs 2024
139%
ROAS Growth
2025 vs 2024
-42%
Cost Reduction
2025 vs 2024
49%
Sales Growth
2024 vs 2023
60%
ROAS Growth
2024 vs 2023
9%
Cost Increase
2024 vs 2023
2025
2023
2024
From increasing sales to maximizing efficiency
The client had a low profit margin, so we built a strategy focused on increasing ROAS and continuously optimizing the budget, with the goal of generating more sales without a proportional increase in costs.
Google Ads case study
In the first year, we prioritized increasing ROAS and sales, while keeping costs under control
In the second year, we took the strategy further, focusing on maximizing efficiency and reducing costs while maintaining the growth pace.
More Google Ads results from clients
13%
68%
-27%
Sales Growth
2024 vs 2023
ROAS Growth
2024 vs 2023
Cost Decrease
2024 vs 2023
2023
2024
From high costs to better campaign efficiency
The client had a low profit margin, so we built a strategy focused on cost reduction while maintaining sales growth and ROAS.
Meta Ads Case Study (Facebook & Instagram)
Through continuous optimization and a clear strategy for prospecting, retargeting, and retention, we have achieved:
-17%
Cost decrease
2026 vs 2025
March
28%
Sales Growth
2026 vs 2025
March
188%
ROAS growth
2026 vs 2025
March
March 2025
March 2026
Increasing order value
The client wanted to increase the average order value and focus more on higher-value products.
Meta Ads Case Study – Increasing AOV
By continuously optimizing campaigns and adapting our strategy to promote higher-value products, we have achieved:
136%
Sales Value Growth
2026 vs 2025
March
More client Meta Ads results
Increasing volume without compromising efficiency
The client wanted to increase sales volume without affecting campaign efficiency.
2025 - May
2026 - May
TikTok Ads Case Study
We optimized and scaled the campaigns, managing to double the number of sales and increase the sales value, while maintaining the same ROAS.
61%
103%
Sales Value Growth
2026 vs 2025
May
Sales Number Increase
2026 vs 2025
May
More TikTok Ads results from our clients
